Hypocrisy is not a luxury good


Killing time in WHSmiths before boarding my train tonight, I saw the Daily Mail’s entire front page is a headline complaining about the hypocrisy of cinemas. This is because several large chains are not playing an advert for the Church of England, but do show violent ads for booze to children.

I’m not sure who should be angriest; alcohol advertisers who aren’t able to reach their target audience (and exactly how violent have ads for beer got while I’ve been away?); the Church of England, for being equivalent to alcoholic beverages (since the cinemas’ stance is that they don’t show any religious or political advertising, they’re only being hypocritical if you feel the Church of England is a brand equivalent to Heineken or Stella Artois); readers of the Daily Mail, who will now not be sure what hypocrisy means (isn’t it something like “whipping up paedophilia scares with one hand while obsessing over underage movie actresses with the other”?) or me, for filling some part of my brain with this.

At least the Daily Mail is concentrating on the most important issues of the day.


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